At the annual International Symposium on Customer Service held in Dubai, the traditional approach for a US speaker gave way to a request for the European Challenger. Lynda King Taylor was nominated and her all-day seminar was hailed a success. Senior management attended from all sectors and organisations, including retail, banking, hospitality industry, and her tour was sponsored by Toyota, TNT and Emirates airlines. She also gave speeches to the sponsors, VIP customers covering global competitiveness and customer valuation.

The Gulf newspapers who attended her seminar quoted 'Lynda is inspirational, funny, extremely communicative, and most noticeably, a dynamic speaker. She is a first-class leader in training and motivating professionals in the realm of customer service. She not only teaches but inspired companies to do their best when dealing with clients. She was an unparalleled success'.